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Notes from the line

Straight talk on business phone lines, missed-call economics, and AI receptionists, written by the team that answers its own phones with Voca.

2026-07-13

"I Hang Up the Second I Hear It's AI" - What the Debate Misses

The internet is arguing about AI answering phones. Callers don't actually punish robots - they punish dead ends: voicemail, ring-outs, and AI deployed badly. Here's the real bar.

2026-07-09

What voicemail costs a roofing company in peak season

Up to 60% of calls to small service businesses go unanswered, and 80% of voicemail callers never call back. The peak-season price of an unanswered roofing line, in three graphics.

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